Michael R Brant

Author, Consultant, Entrepreneur, Marketer, Speaker & Web Developer

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Kaiser Permanente Caregiver Flash Mob: You Gotta Move!

Posted on April 8, 2012 by mrbrant in Social Marketing No Comments
Kaiser Permanente Caregiver Flash Mob: You Gotta Move!

Nurses and caregivers from Kaiser Permananente stage a flash mob in Hollywood to promote healthier lifestyles for Americans.

View Post Advertising, Exercise, Guerrilla Marketing, Health, Healthy, Kaiser, Kaiser Permanente, Social Marketing, Thrive

Health Care Reform, Economics & You

Posted on April 8, 2012 by mrbrant in Economics No Comments
Health Care Reform, Economics & You

Socialism or not, the reality is that we ultimately “foot the bill” regardless. Uninsured people lack access to primary care and thus go to the emergency room for issues that could have been treated by a primary care doctor. It turns out that emergency rooms are really expensive. When uninsured people cannot pay for their service, the hospital has to make up for it somehow. So the cost gets indirectly passed on to people who are insured byway of higher insurance charges which translates to higher premiums and deductibles.

View Post economics, health care, healthcare, individual mandate, Obama, Obamacare, Politics, reform, risk, shared risk, supreme court

eCommerce Risk Mitigation – Protect Your Business When Selling Online

Posted on April 5, 2012 by mrbrant in Business No Comments
eCommerce Risk Mitigation – Protect Your Business When Selling Online

There is a lot of rhetoric about keeping consumers safe online, preventing identity theft, preventing credit card fraud, etc. But what about businesses? Few people other than merchants realize that when there is credit card fraud, the business is the one who has to “eat it”.

View Post chargeback, credit card, ecommerce, fraud, merchant account, risk, sell online, shop online, shopping

JC Penny’s New Pricing Strategy & Ellen DeGeneres

Posted on April 4, 2012 by mrbrant in Business No Comments
JC Penny’s New Pricing Strategy & Ellen DeGeneres

I believe the new pricing strategy, hiring Ron Johnson as CEO and bringing on Ellen DeGeneres as spokeswoman are all very good moves by JCP. In fact, I am so confident that I bought some of their stock yesterday. I am excited to see where the company goes from here.

View Post Apple, economy, Ellen DeGeneres, JC Penny, JCP, One Million Moms, Pricing, Retail, Ron Johnson, Success

Social Media In Business

Posted on April 4, 2012 by mrbrant in Marketing, Social Media No Comments
Social Media In Business

Social media and web 2.0 technology isn’t just a great way to reach consumers and build relationships, but it directly translates to decreased operating costs and increased revenue. With this information in mind, there is no time like the present to establish a social media identity for your company!

View Post business, communications, facebook, linkedin, marketing, overhead, social media, twitter, youtube

High Gas Prices & Economics

Posted on March 29, 2012 by mrbrant in Economics No Comments
High Gas Prices & Economics

In America and abroad we are being hit hard by rising high fuel prices. Not only are these fuel prices painful for individual consumers driving to school or work, but they are affecting many other areas of the economy such as shipping costs, which are driving up food costs, in a vicious cycle.

View Post demand, economics, economy, fuel, gas, oil boycott, oil futures, oil speculation, price, united states
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