Having a cohesive brand image is essential in this day and time. Everyone and their brother has a small business, clothing line or record label. If you want to survive, you need to stand out. The best way to do that is to create a strong brand identity that expands to every aspect of your business.
Women are half the world’s population, working two-thirds of the world’s working groups, receiving just 10% of the world’s incoming and owning less than 1% of the world’s property.
As anyone who has lived or traveled abroad knows, mobile phone service in the United States and Canada is very different than it is just about anywhere else. The market has been stagnant for years. But T-Mobile has finally shaken things up a bit with their recent changes.
As small business owners we don’t have the multi-billion dollar marketing budget that Starbucks has, but that doesn’t mean that we can’t employ some of these same strategies to better connect with our consumers.
Conventional knowledge says that the customer is always right. Period. But is the customer really always right?
Open Source Content Management Systems (CMS) has been around for a while, but technology is now at a place where CMSes are becoming common knowledge in the business world. Wordpress is a becoming buzzword in the small business community. But a word of caution – just because something exists doesn’t mean that it should necessarily be used, unless you have educated yourself and weighed the benefits and risks first.