Social Media

If a grassroots activist can use Facebook and Twitter to overthrow a government, think of the implications for business. The things to be learned from the Egypt story is that the most important aspect - the soul, if you will - is public support.

The key to promoting your business online and using social marketing to your benefit is establishing an online following. Use the suggested tools to simplify managing different communication channels. Post interesting articles to attract followers. Start a blog for your business and write your own articles.