As small business owners we don’t have the multi-billion dollar marketing budget that Starbucks has, but that doesn’t mean that we can’t employ some of these same strategies to better connect with our consumers.
Conventional knowledge says that the customer is always right. Period. But is the customer really always right?
Open Source Content Management Systems (CMS) has been around for a while, but technology is now at a place where CMSes are becoming common knowledge in the business world. Wordpress is a becoming buzzword in the small business community. But a word of caution – just because something exists doesn’t mean that it should necessarily be used, unless you have educated yourself and weighed the benefits and risks first.
Reaching consumers with traditional media vehicles is becoming more difficult with the emergence of new media technology. Whereas consumers in the 1960s actually watched TV commercials because they would have had to physically get up out of their chair and walk to the TV to change the station, today we simply fast forward through commercials using our DVR.
Using the featured images feature of Wordpress, themes can be made much more powerful. Not only do properly configured featured images make the site load faster and use less bandwidth, but they make the website more secure by eliminating the need for the Tim Thumbs script.
Don’t hold on to the negative energy. Let it go. Even if it costs you lots of money. Life is too short to be angry.
Timelapse video of the Perseid Meteor Shower and the galactic core of the Milky Way as seen from Joshua Tree National Park.
This video is a collaboration between Sheldon Neill and Colin Delehanty. All timelapses were shot on the Canon 5D Mark II with a variety of Canon L and Zeiss CP.2 Lenses.
Steadicam Merlin footage taken on a road trip from Seattle through California last winter, visiting Redwood, Sequoia, Yosemite, and Death Valley National Parks along with Mono Lake.