As anyone who has lived or traveled abroad knows, mobile phone service in the United States and Canada is very different than it is just about anywhere else. The market has been stagnant for years. But T-Mobile has finally shaken things up a bit with their recent changes.
As small business owners we don’t have the multi-billion dollar marketing budget that Starbucks has, but that doesn’t mean that we can’t employ some of these same strategies to better connect with our consumers.
Conventional knowledge says that the customer is always right. Period. But is the customer really always right?
Open Source Content Management Systems (CMS) has been around for a while, but technology is now at a place where CMSes are becoming common knowledge in the business world. Wordpress is a becoming buzzword in the small business community. But a word of caution – just because something exists doesn’t mean that it should necessarily be used, unless you have educated yourself and weighed the benefits and risks first.
Reaching consumers with traditional media vehicles is becoming more difficult with the emergence of new media technology. Whereas consumers in the 1960s actually watched TV commercials because they would have had to physically get up out of their chair and walk to the TV to change the station, today we simply fast forward through commercials using our DVR.