The next time you are going to meet up with someone for a One to One, research him or her on Linkedin first. You might find out that you have similar interests, used to work together in the past or an interesting icebreaker.
As anyone who has lived or traveled abroad knows, mobile phone service in the United States and Canada is very different than it is just about anywhere else. The market has been stagnant for years. But T-Mobile has finally shaken things up a bit with their recent changes.
As small business owners we don’t have the multi-billion dollar marketing budget that Starbucks has, but that doesn’t mean that we can’t employ some of these same strategies to better connect with our consumers.