Having a cohesive brand image is essential in this day and time. Everyone and their brother has a small business, clothing line or record label. If you want to survive, you need to stand out. The best way to do that is to create a strong brand identity that expands to every aspect of your business.
As small business owners we don’t have the multi-billion dollar marketing budget that Starbucks has, but that doesn’t mean that we can’t employ some of these same strategies to better connect with our consumers.
Reaching consumers with traditional media vehicles is becoming more difficult with the emergence of new media technology. Whereas consumers in the 1960s actually watched TV commercials because they would have had to physically get up out of their chair and walk to the TV to change the station, today we simply fast forward through commercials using our DVR.
Social media and web 2.0 technology isn’t just a great way to reach consumers and build relationships, but it directly translates to decreased operating costs and increased revenue. With this information in mind, there is no time like the present to establish a social media identity for your company!