Is The Customer Really Always Right?
Conventional knowledge says that the customer is always right. Period. But is the customer really always right?
Reaching Consumers with New Media
Reaching consumers with traditional media vehicles is becoming more difficult with the emergence of new media technology. Whereas consumers in the 1960s actually watched TV commercials because they would have had to physically get up out of their chair and walk to the TV to change the station, today we simply fast forward through commercials using our DVR.