
Venti Sized Relationship Marketing
As small business owners we don’t have the multi-billion dollar marketing budget that Starbucks has, but that doesn’t mean that we can’t employ some of these same strategies to better connect with our consumers.
As small business owners we don’t have the multi-billion dollar marketing budget that Starbucks has, but that doesn’t mean that we can’t employ some of these same strategies to better connect with our consumers.
Conventional knowledge says that the customer is always right. Period. But is the customer really always right?