The next time you are going to meet up with someone for a One to One, research him or her on Linkedin first. You might find out that you have similar interests, used to work together in the past or an interesting icebreaker.
Social media and web 2.0 technology isn’t just a great way to reach consumers and build relationships, but it directly translates to decreased operating costs and increased revenue. With this information in mind, there is no time like the present to establish a social media identity for your company!
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