The next time you are going to meet up with someone for a One to One, research him or her on Linkedin first. You might find out that you have similar interests, used to work together in the past or an interesting icebreaker.
Reaching consumers with traditional media vehicles is becoming more difficult with the emergence of new media technology. Whereas consumers in the 1960s actually watched TV commercials because they would have had to physically get up out of their chair and walk to the TV to change the station, today we simply fast forward through commercials using our DVR.
Social media and web 2.0 technology isn’t just a great way to reach consumers and build relationships, but it directly translates to decreased operating costs and increased revenue. With this information in mind, there is no time like the present to establish a social media identity for your company!
The key to promoting your business online and using social marketing to your benefit is establishing an online following. Use the suggested tools to simplify managing different communication channels. Post interesting articles to attract followers. Start a blog for your business and write your own articles.