As someone who has been taking college classes since 2004, it feels unreal to be graduating and leaving college. It’s a bittersweet feeling somewhere between accomplishment and sadness. The reality is that I am now an official grown up. The spaceship that I have been living on that has been orbiting earth for the last 9 years is finally landing in the real world.
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Having a cohesive brand image is essential in this day and time. Everyone and their brother has a small business, clothing line or record label. If you want to survive, you need to stand out. The best way to do that is to create a strong brand identity that expands to every aspect of your business.
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I have a client with 437 product images on their website, all with rasterized text. What this means is that the text is part of an image rather than HTML text, meaning the search engines cannot read the text. Because of this, their website is not as indexable as it should be by the search engines.
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Despite being a marketer, I am actually pretty anti-consumption. However, this Christmas I decided to finally jump on the tablet craze. Since I am not happy with the things Apple is doing these days and I am an Android phone user, I opted for an Android tablet rather than an iPad.
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Being sick really sucks. I’ve had a cold for a few days now and it’s really getting in the way of my productivity with work. Unfortunately since a cold is a virus, there isn’t much you can do about it except for wait it out.
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The next time you are going to meet up with someone for a One to One, research him or her on Linkedin first. You might find out that you have similar interests, used to work together in the past or an interesting icebreaker.
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Women are half the world’s population, working two-thirds of the world’s working groups, receiving just 10% of the world’s incoming and owning less than 1% of the world’s property.
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As anyone who has lived or traveled abroad knows, mobile phone service in the United States and Canada is very different than it is just about anywhere else. The market has been stagnant for years. But T-Mobile has finally shaken things up a bit with their recent changes.
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As small business owners we don’t have the multi-billion dollar marketing budget that Starbucks has, but that doesn’t mean that we can’t employ some of these same strategies to better connect with our consumers.
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Conventional knowledge says that the customer is always right. Period. But is the customer really always right?
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