Having a cohesive brand image is essential in this day and time. Everyone and their brother has a small business, clothing line or record label. If you want to survive,…
As anyone who has lived or traveled abroad knows, mobile phone service in the United States and Canada is very different than it is just about anywhere else. The market…
As small business owners we don’t have the multi-billion dollar marketing budget that Starbucks has, but that doesn’t mean that we can’t employ some of these same strategies to better…
Reaching consumers with traditional media vehicles is becoming more difficult with the emergence of new media technology. Whereas consumers in the 1960s actually watched TV commercials because they would have…
Social media and web 2.0 technology isn’t just a great way to reach consumers and build relationships, but it directly translates to decreased operating costs and increased revenue. With this…
The key to promoting your business online and using social marketing to your benefit is establishing an online following. Use the suggested tools to simplify managing different communication channels. Post…
Michael R. Brant – Digital marketer, AI enthusiast, and passionate storyteller. Helping businesses grow, giving back to communities, and sharing insights from Baja and beyond.
