Michael's desk in La Paz with a view of the bay
Personal

Why This Site Exists

I run a marketing agency. I speak about AI for small business. I write a Mexico travel series. I cook a lot. I do BNI. I’m halfway between San Diego and La Paz on any given week.

The lazy version of all this is to make people pick. Have a website for the agency, a Substack for the writing, a separate brand for the speaking, a recipe Instagram nobody finds, a LinkedIn that sort of holds it together. That’s what I had for a while, and what it does is teach the algorithm — and people — that I’m a marketer, full stop. Everything else gets quietly sanded off.

Which is fine if you’re trying to build the most efficient possible personal brand. I’m not. I’m trying to build a place where the parts of my life that actually inform each other can sit on the same page. The agency work is sharper because I cook on weekends. The speaking is better because I’m in BNI every week. The Mexico writing is honest because I’m not trying to monetize it. They feed each other.

So that’s what this is. Speaking topics over here. Recipes here. Whatever I’m working on at the moment here. The blog has whatever I’m thinking about — Mexico, AI, networking, sometimes the stuff in between.

If you came here for one of those things, the others might surprise you. Poke around. There’s no funnel. There’s not even a popup. There’s just stuff I’ve made and things I’m doing, and if any of it lands, the newsletter is how you keep getting it.

Welcome.